The Build Standard
The specification every build is verified against before launch, with the measurement method for each line — and the scores published per site.
AI made me a hell of a lot faster. The standard is what keeps it honest.
I am not going to pretend otherwise: AI-assisted development made me a hell of a lot faster. But speed by itself is not a virtue. Used carelessly, it is exactly how you get the thin, brittle AI-built sites everyone can spot from across the room. Agentic engineering collapses the cost of assembly, so I use the saved time for the work that normally gets dropped: accessibility, error and empty states, structured data, device testing, revision rounds, and verification.
What every build is verified against
- Performance — Lighthouse 95+ on mobile, LCP under 2.0s, INP under 200ms, CLS under 0.1, measured on a throttled mobile connection rather than desktop fibre.
- Accessibility — WCAG 2.2 AA across every page and state, verified with automated tooling plus a manual keyboard and screen-reader pass on every template.
- Findability — complete validated structured data, one consistent canonical URL form, verified AI crawler access, and content structured so answer engines can cite it accurately.
- Craft — every error and empty state designed, a real device and browser matrix, copy revised rather than generated once, and consistency verified page by page.
- Ownership — you receive the code, the repository, and a written architecture document. No proprietary platform, no licence, and no monthly fee to keep your own site online.
What AI does not do better
All of the above is a claim about economics — what becomes affordable when mechanical work gets cheap. None of it claims a machine has better judgment than a person. Knowing what to build, taste, and knowing when generated code is wrong all remain human work, and a workflow without a competent human reviewing every change is exactly what produces the AI-built sites that deserve their reputation.
Because verification takes real time, I take a limited number of builds each quarter. See the published scores per site, read about Agentic Engineering, or get in touch.